There are millions of web sites trying to get listed in top 20 spots of major search engines. That amounts to a lot of competition! I say if you can't get listed at top, indirectly get to top.

How do you do this? Look up top 20 web sites on major search engines under keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at end of your messages.

2. Ask web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in free ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource box and link at end of article. If they publish it, you'll indirectly be at top of search engines.

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone for all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. But question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and track incremental business you have received for investment you have made.

When you search on what you consider a key word or phrase associated with products/services that you provide, where does your site appear in page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not on first page, ask yourself question - how many people searching for my key word/phrase will bother going to second page of results?

.Now look at companies that are getting a high position in results - do you know why this is? These organisations are your key competitors and are taking business off you every day of week, in fact its 24/7 because net is always available across globe. The Answers